The Digital Design Center, Reimagined

Where buyers see their home
before a single wall goes up.

CraftViz turns 2D floor plans into immersive, interactive design centers — so buyers explore finishes, fixtures, and layouts in 3D, while builders eliminate the costly errors of manual selection.

↓ 87%
Selection errors
3.2×
Faster sign-off
100%
Cloud-native
CraftViz Banner
01 The state of design centers

Spreadsheets shouldn't sell $400K homes.

For most senior housing builders, the design selection process still runs on Excel — passed between consultants, buyers, and construction teams.

Errors hide in dropped rows. Pricing breaks across versions. Buyers sign off on choices they can't visualize. And by the time the wrong cabinet ships, you're refunding the customer and rebuilding trust.

$8K
Average refund per design-error claim
3-5 wks
Spent reconciling buyer selections per unit
DesignSelections_v17_FINAL_revised.xlsx
Unit Cabinet Counter Floor Price
2-204 Maple Quartz White Oak HW $4,200
2-205 Charcoal Granite Gray Walnut $?,???
2-206 White Shaker Carrara Oak HW $8,800
2-207 — missing — Quartz Marble FORMULA ERR
2-208 Navy Blue Butcher Block Porcelain $7,300
Margaret called — wants to swap floor again??
02 The CraftViz platform

One platform, three breakthroughs — built for the way buyers actually decide.

We didn't digitize the spreadsheet. We replaced it with a system designed around how senior buyers explore, visualize, and commit to choices about the home they'll spend the next decade in.

01 / Catalog

Studio-quality 3D for every plan.

Each floor plan in your catalog ships with a precision-modeled 3D environment — crafted in Blender, photorealistic, ready to serve thousands of buyer sessions without a single render delay.

  • Hand-modeled GLB assets, accurate to scale
  • Photorealistic lighting and materials
  • One model, every option combination
02 / Visualize

Walk through it in 3D.

Parsed plans become real-time, navigable 3D rooms. Buyers see exactly how their flooring, walls, cabinets, and fixtures look together — orbit, zoom, switch options live.

  • Three.js rendering, no plugins required
  • Material swaps update instantly
  • Works on tablet, desktop, and showroom kiosks
03 / Sell

Lock in selections, error-free.

Every choice is priced, validated, and logged — then exported as a signed PDF or pushed straight to your construction system via webhook. No more reconciliation.

  • Vendor-validated option catalogs
  • Auto-priced upgrade summary
  • Direct API to ERP / construction tools
03 How it works

From PDF to signed selection, in four steps.

Each step is designed to remove a category of friction that currently lives in your design center workflow.

i

Upload the plan

Sales consultant drags in a 2D floor plan from the architect — any format. The buyer's session is created instantly under the right community and unit.

PDF · PNG · SVG
ii

3D Model generated

3D renederings created for variety of combinations from the options selections.

3D Renderings
iii

Buyer customizes

The buyer explores the home in 3D, swapping materials and fixtures from your curated catalog. Pricing updates in real time as they go.

Live in browser
iv

Export & build

Final selections flow as a signed PDF and a structured payload to your construction system — no manual transcription, no spreadsheet drift.

PDF · Webhook · API
04 AI throughout

An AI engine that helps buyers decide — and builders deliver.

Senior buyers face hundreds of finish combinations. Sales teams juggle dozens of plans across communities. CraftViz embeds AI at every stage — turning paralysis into clarity for the buyer, and chaos into intelligence for the builder.

For the buyer

Help every buyer choose with confidence.

Senior buyers don't want 200 options — they want the right one. Our AI surfaces what works, what's loved, and what fits, in a way that feels like talking to a thoughtful designer.

Color theory

Combinations that actually work together

Pairs flooring, cabinet, and counter selections using design rules — warm-with-warm, undertone harmony, complementary contrast. The kind of advice a designer would give, applied to every choice.

"Try walnut floors with white quartz — the warm wood balances the cool stone."
Curated by AI · Reviewed by designers
Collaborative filtering

See what buyers like you loved

Surfaces the most-chosen combinations from buyers in the same plan, age range, and budget tier. Turns indecision into confident social proof — "73% of Birch buyers chose this kitchen."

"Most loved on The Birch · 312 buyers · Refreshed nightly"
Privacy-preserving · Anonymized
For the builder

Sell smarter. Build cleaner.

The same AI that helps buyers choose is collecting intelligence your team has never had — patterns across every session, ready to inform inventory, sales, and operations.

Predictive

Order the right inventory

Predicts which options will sell next quarter based on session patterns, seasonality, and demographics — so you stock the right vendor inventory and never run out of the charcoal cabinet that's suddenly trending.

"Charcoal cabinets ↑ 38% next quarter — adjust PO with KraftMaid?"
Time-series ML · Vendor PO ready
Real-time

Turn every consultant into your best one

In-session prompts for design consultants: "This buyer chose premium flooring — the upgrade counter has a 73% match rate with this profile." Trained on your closed deals, not generic playbooks.

"Margaret picked walnut + white shaker — suggest the quartz upgrade."
Live prompts · Trained on your data

Multi-tenant SaaS — your brand, your catalog, your data.

Every builder gets a fully isolated workspace with their own communities, plans, vendor catalog, and pricing — secured at the database level, themed to match your brand.

A
B
C

Tenant isolation

Each builder operates in a separate, encrypted workspace. Communities, plans, options, and buyer sessions never cross tenant boundaries.

CV
YOU

White-label ready

Your logo, your colors, your domain. Buyers experience a seamless extension of your sales operation — never a third-party tool.

Vendor catalog management

Maintain your own option library — flooring, cabinets, counters, fixtures — sourced from KraftMaid, Shaw, Caesarstone, and any vendor you work with.

06 Get started

Stop selling homes from a spreadsheet.

See how CraftViz transforms your design center experience for the builders, consultants, and senior buyers who depend on it.